From October to December, 2020, I alongside the Director of Partner Development to develop a marketing strategy for a new podcast. My role included creating and aligning the social media strategy with the overall larger marketing plan.
This strategy included both a pre- and post-launch plan, as well as cross-promotion on our sub-brand’s social media channels. The pre-launch plan targetted both LinkedIn and Twitter, while the post-launch plan focused more heavily on Twitter.
Social media continues to plan a key role in building awareness of the podcast, with an average engagement rate of 5.67% on LinkedIn. It has also proven effective in increasing downloads, with over 250 downloads in the first month.
The next phase of the marketing strategy includes repurposing the podcast episodes as blog content, which I am overseeing and helping to write.